An off-road tour booking site for Madeira Trail Up
Guided buggy tours on Madeira's trails, presented in English and Portuguese, and booked through Bókun on every tour page.
Client
Madeira Trail Up, Água de Pena
Industry
Services
Built with
Branding, photo, video
A local buggy tour operator needed a site with the energy of its trails, and booking built in.
The client
Madeira Trail Up runs guided off-road buggy tours from Água de Pena, in Madeira, in 2-seat and 4-seat buggies. Its guests drive, with a local guide, on its own equipment and always in small groups.
The challenge
The site had to carry a bold brand, sell three tours in English and Portuguese, and let guests choose a 2-seat or 4-seat buggy and book it online, without the site handling payments itself.
What Madeira Trail Up needed, and what we built
The need
What we built
Carry a bold, local brand.
A custom block theme in the brand's yellow and black, with a strong display typeface and the "Trails you feel" voice.
Sell to visitors in their language.
English by default and Portuguese under /pt/, with every page and tour as a linked pair.
Book tours online, by buggy size.
Bókun on every tour, with a 1–2 or 3–4 people switch that loads the right booking calendar.
Keep the tour pages easy to maintain.
What is included, what to bring, the FAQ, and pickup options, written once and shared by every tour.
How we worked
From design to theme
We built a custom WordPress block theme from the site's design, with a home page, tour pages, and a contact page. NOWORDS supplied the branding, photography, and video.
Moving booking to Bókun
The site first booked through LatePoint. In August 2026 we moved every tour to Bókun, with one Bókun product for each buggy size.
Two languages, one set of tours
We set up English and Portuguese with Polylang, so the Bókun settings entered on an English tour carry over to its Portuguese page.
The result
Every tour now books through Bókun, in English or Portuguese.
Guests pick a tour and a buggy size, then book and pay in the Bókun calendar on the tour page.
What the site does
- Sells three buggy tours, each in a 2-seat or 4-seat version
- Books every tour through Bókun, with no payments taken on the site itself
- Speaks English and Portuguese, page for page
- Shares common tour information across every tour
- Loads the Bókun script only on tour pages
Services and technology
Services
Built with
Next project
Madeira Sea Emotions
A booking engine built into the site, for tours through Madeira's most biodiverse waters.
Read case study
Selling tours online?
A 30-minute discovery call about your tours, your booking engine, and what your site has to do for bookings.
