Ad campaigns with the numbers visible
Meta and Google campaigns for companies worldwide, most of them in the US, Europe, and the UK. Before launch, we agree on where every dollar goes, what to expect at each phase, and when you decide.
Three things agreed in writing before you pay
Where every dollar goes
The proposal separates what goes to the platforms from our management fee, with no unexplained line items.
What to expect, week by week
The first weeks cost more per click and results fluctuate. We tell you that up front.
When you decide
Every campaign has an agreed duration, a mid-point review, and a set end date. At the end you get a recommendation and decide with the data in front of you.
Google Ads and Meta, from launch to report
A managed campaign covers the work before, during, and after launch.
Setup and measurement
Accounts, domain, and pixel verified, with measurement working before the first dollar is spent. If measurement isn't solid and reporting correctly, we don't launch until it is.
Channels and structure
We pick channels based on where your audience already shows up, and keep them separated by intent: people who already search for you by name don't share budget with people who don't know you yet.
What happens after the click
The click is half the work and your page is the other half. We track what visitors find and flag what blocks conversions, such as forms that fail, steps that lose people, and slow or broken pages.
Creative and messaging
We test several versions of every ad to see which one speaks to whom, and replace the ones that wear out before performance drops.
Continuous optimization
We move budget to what works, pause the rest, and refine the message with the data.
Report and recommendation
A plain-language account of what happened and what to do next, without vanity metrics.
The three phases of a campaign
Every campaign follows the same path.
Every campaign follows the same path, and the hard part is in the middle.
Launch
Accounts, measurement, research, and structure. Nothing goes live until measurement is reporting correctly.
Learning
Campaigns go live and the platforms are still learning who responds. Cost per click rises and results fluctuate, which is normal and temporary, so we don't make daily changes because of it.
Optimization
Once there is enough signal, budget moves to what works and the rest is paused. Performance settles here.
Who this makes sense for
A paid campaign speeds up what already works and can't stand in for what doesn't exist yet.
It makes sense for you if
- You already have a presence that generates inquiries and want to scale it
- You have somewhere to send the traffic: a site, a store, or a contact page
- You accept an initial period where the numbers don't settle yet
- You want to know where every dollar goes as well as the end result
It's too soon if
- Your site isn't ready to receive people who click
- You expect results in the first week
- There's no one to respond to the inquiries the campaign generates
- The available budget isn't enough to give the channel a fair chance
Ads bring visits. What turns them into clients?
A campaign brings people to your site. The return depends on what they find when they arrive: a page that answers the question they came with and a path with no drop-offs along the way. When it makes more sense to start there, we'll say so.
Digital Consulting
Find out where the losses are before you invest to bring in more people.
See consultingFrequently asked questions
What is the minimum budget for it to be worth it?
It depends on the channels and your market's competition, so we work it out with you before the proposal. We won't accept a budget too small to give the channel a fair chance, because that spends your money without proving anything.
How long until there are results?
Traffic starts in the first days. Stable results take longer: the first weeks are for learning and performance settles afterward. Duration and calendar are set per campaign and go into the proposal.
Who owns the ad accounts?
You do. We create accounts in your company's name and you have access from the start. If you change agency, you take the history with you.
Do you also handle the ad creative?
Yes. We produce the image and text versions the campaign needs and replace them as they wear out. If you have brand guidelines, we work within them.
What if the problem is my site instead of the campaign?
We tell you. During the campaign we track what happens after the click, and when something on the page blocks conversion, the report names the problem along with the metric that dropped. Fixing it can be our work or your team's, and we don't let the budget pay twice to find the same fault.
Do you work with campaigns that already exist?
Yes. We start by reviewing what's set up and what the measurement shows. The proposal builds on that rather than starting over.
Do you run campaigns targeting markets outside our home country?
Yes. We work with companies worldwide, most often in the US, Europe, and the UK, remotely and with the same process, and we manage campaigns aimed at whichever markets a company sells into. Geographic targeting is a campaign setting, so location doesn't limit what we can run. What changes from market to market is currency, competition, cost per click, and the language of the ads, and that goes into the research before we write the proposal.
Put the budget where there's already a response.
A 30-minute discovery call about what already brings you clients and whether now is the time to invest in ads.
