A whale watching booking site for Madeira Sea Emotions
A clean, multilingual site with the FareHarbor booking engine embedded directly, so every tour can be found and booked from one place.
Client
Madeira Sea Emotions
Industry
Built with
FareHarbor booking integration
A boat tour operator needed one site that could rank, present every tour, and take the booking itself.
The client
Madeira Sea Emotions is a maritime tourism company based on Madeira Island, running whale and dolphin watching tours around Ponta de São Lourenço, one of the island's most scenic and biodiverse areas. The tours needed a digital presence and a booking flow to match the setting.
The challenge
Bookings for the tours were spread across separate sales channels with inconsistent information. Madeira Sea Emotions needed one site that ranked well for sea tours in the region, presented every tour clearly, and centralized every reservation channel through a single booking engine.
What Madeira Sea Emotions needed, and what we built
The need
What we built
Build a new digital presence to rank as the top organic result for sea tours in the region.
A site audited against consistent, accurate tour content across every existing sales channel.
Integrate online booking software for tours and activities.
The FareHarbor booking system, embedded directly on the site.
Centralize every reservation channel through one booking engine.
One embedded booking engine handling every reservation, instead of separate channels.
Give staff a smooth backend for managing content.
A WordPress build with custom development, focused on an easy content-management backend.
How we worked
Audit every channel
We reviewed all existing sales channels for consistent, accurate information, then audited the tour content against today's travel audience.
Build in WordPress
We built the site in WordPress with custom development, with a focus on a smooth backend for staff managing content.
Embed FareHarbor
We integrated the FareHarbor booking system, embedding the booking engine directly on the site to centralize every reservation channel.
The result
Visitors find and book a boat tour on Madeira Sea Emotions' own site.
The new site makes it easier for local and international visitors to find and book boat tours, with all tour experiences clearly presented and instant booking available directly on the site. Direct bookings increased with a simplified user journey and a centralized checkout.
What the site does
- Presents every whale and dolphin tour clearly
- Books instantly through the FareHarbor engine, embedded on the site
- Runs mobile-friendly and multilingual
- Centralizes every reservation channel
Services and technology
Services
Built with
Next project
Lokoloko Madeira
A tour directory that holds one activity or a hundred, with booking built in.
Read case study
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