A bilingual website for Dr. Daniel Baptista, plastic surgeon
Every procedure explained with recovery times and results, consultations booked online, and new content that goes live in step with his Instagram.
Client
Dr. Daniel Baptista, Funchal
Industry
Services
Languages
Portuguese and English
A surgeon with a full schedule needed a site that explains every procedure clearly and stays current without taking his time.
The client
Dr. Daniel Baptista is one of Portugal's leading plastic surgeons, based in Funchal, Madeira. He covers facial, breast, and body surgery, and aesthetic medicine, with consultations in person and online.
The challenge
Patients research a procedure long before they book. The site had to answer their questions with the authority of his results, in two languages, and make publishing new content fast for someone who has no time for it.
What he needed, and what we built
The need
What we built
Show every service with the authority of his expertise and results.
A page for every surgery and treatment, structured the same way, so patients can compare and navigate between categories.
Explain how each procedure works, including recovery, with images.
Each procedure page covers how it works, the recovery, and the expected results, with images.
Make publishing new content fast for a very busy surgeon.
A publishing flow built into the design: new content reaches the site in step with his Instagram, with no extra work.
Let patients request an appointment from any page.
Appointment requests, in person or online, through a short booking form on every page.
How it fits together
Patients move from the procedure and results pages to a request. New content from Instagram keeps the site current, and every page works in both languages.
How we worked
Goals and content first
We agreed the goals, then gathered the content and imagery the site needed before any design.
Design with the doctor
Design started with the pages that carry the patient journey. Dr. Baptista reviewed each round, so the site matches the clarity and care of his consultations.
Publishing built in
We designed the publishing flow together with the pages. The site launched in Portuguese and English.
The result
Patients get a clear view of every surgery and treatment, in their language.
Multilingual support, a design made for healthcare, and the Instagram integration grew the practice's visibility and its appointment requests across Portugal.
What the site does
- Explains every procedure, with recovery and results
- Takes appointment requests, in person or online
- Publishes new content in step with Instagram
- Serves patients in Portuguese and English
Services and technology
Built with
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