About
Medical EDU was an online education platform focused on training medical professionals in underserved areas. Over the years, the platform has helped provide continuing education and specialized training in regions with limited access to medical learning opportunities.
Although the project was eventually shut down, its impact lived on through the professionals it helped train.
Project goals
- Develop a custom, versatile website that could be managed by the internal marketing team
- Build dedicated pages to promote courses and services
- List faculty members and their credentials
- Set up custom sales funnels to improve course conversions in marketing initiatives
- Create membership areas for students and faculty
- Performance optimized development for hyper-fast loading results
Our Approach
The client’s internal design team provided a layout that needed to be implemented in WordPress. Since they had a marketing team that would manage content regularly, we chose Elementor for its flexibility and ease of use, balancing theme customization with focus on performance, while allowing a less tech-savvy team to edit the website.
We implemented all website pages based on the provided design and deployed the platform to production. Following the launch, we offered training and long-term support to the client’s team, helping them adapt the platform and continue evolving it over time.
Outcome
The website was well-received by the platform’s community and users, offering a clear structure and practical tools for course promotion and access.
Although the project eventually came to a close, the platform supported the education of numerous healthcare professionals, leaving a meaningful mark in its field.
