About Cellar62
Cellar62 is a B2B platform that connects U.S. wine retailers directly with wine producers in Europe and other wine-producing regions. By cutting out unnecessary intermediaries, the platform reduces markup costs and simplifies the import process. It allows buyers and producers to communicate directly anytime, all year round, in a centralized environment.
Project goals
- Build a clear and informative presentation website that explains what Cellar62 is and how it works
- Create a sales funnel that leads more visitors toward the sales team
- Plan and develop the integration of a marketplace platform, including:
- Winery microsites for showcasing brand identity, awards, ratings, and product pricing
- A centralized Brand Dashboard for managing wine catalogs, product data, and media
- Secure access to a U.S. retailer contact list and relevant engagement metrics
- Tools for direct communication, including real-time chat (AI-assisted) and a ticketing system
- Access to U.S. regulatory information, onboarding guidance, and permit certification support
- Integration of analytics dashboards to track leads, product views, and buyer behavior
- Digital consultation tools, sample shipment workflows, and flat-fee import service options
- Support for brand awareness campaigns and AI-driven sales strategy insights
- Multilingual access and a modern UI optimized for global wine trade collaboration
Our approach
We began by reviewing all available content and project materials to gain a deeper understanding of Cellar62’s unique positioning. From there, we designed and developed a presentation website focused on clarity and value proposition.
In the second phase, we implemented the core marketplace platform customized to combine all the unique business propositions and requirements of importing and selling wine in the US to support smooth and valuable connections between retailers and producers.
Outcome
The new Cellar62 platform successfully established a seamless B2B marketplace, connecting U.S. wine retailers directly with producers worldwide.
The marketplace offers a simple, efficient experience for both sides:
- Producers can list products and respond to inquiries quickly
- Retailers can browse, communicate, and agree on orders through the cheapest US wine importer in the market with ease
Today, Cellar62 is helping wineries and U.S. retailers connect and do business with less friction, more transparency, and lower costs.
